Rolex may be known to most for their superlative chronometers, tough-as-nails sports watches and iconic chronographs - but to say that's all they do would be missing a large part of their important story.

The Cellini collection best exhibits Rolex's commitment to perfection not only for construction but for style and design that exists beyond the scope of their better-known Professional collection.

The model offered here, a Cellinium Reference 5240, is finished in platinum and features a 35mm case with a Mother of Pearl dial with applied indices, a matching Dauphine handset, subsidiary seconds at 6:00, and an excellent black alligator leather strap with a matching platinum pin buckle. 

While they have played second-string to steel sports models in recent history, we've seen demand for Cellini models increasing dramatically in the past year. As tastes change and trends evolve, we're confident that we'll be seeing an even greater desire for smaller, thinner, more elegant and artistic timepieces in the coming years. 

As this occurs, its a safe bet that demand for these under-sung superlative offerings from Rolex will be at the forefront of the shift.