Just a simple dress watch? Think again.

Moser & Cie, founded by Heinrich Moser in 19th-century Schaffhausen, Switzerland, is one of the finest fully independent Swiss watchmaking houses in the world. It’s also one of the most playful, having released a watch so black that it literally fades into nothing, and a mechanical watch shaped — quite on purpose — exactly like an Apple Watch.

The Endeavour line, however, is classic watchmaking at its pinnacle. The collection encompasses gorgeous, minimalist pieces meant for the discerning collector who desires a simple, well-made piece that flies under the radar. And the Endeavour Small Seconds is emblematic of that design remit.

This particular Endeavour Small Seconds from the 2010s-2020s features a 39mm platinum case, a sapphire crystal, a signed crown, a polished bezel, and a glossy grey non-luminous dial with feuille handset, applied indices and a small seconds totalizer at 6 o’clock. Powered by the hand-wound Moser HMC321.503 movement with three days of power reserve, it comes paired to a black alligator strap with a signed platinum pin buckle. 

This is the future of dress watches. But don’t take our word for it — try it on today!